» Rehab For Fried Food Loving Couch Dwellers

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Sep 1007

Rehab For Fried Food Loving Couch Dwellers

(author unknown)

Northwestern University is using an economics theory to rehab people with lousy health habits. Researchers want participants to just change two unhealthy behaviors to see if the others will tag along. Sort of a buy two, get two free sale based on the Behavioral Economics Theory used by Nobel Prize winner Daniel Kahneman. Couch potatoes also get an arsenal of high-tech tools to help them make the changes.

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